Designs are all original and developed in San Francisco, California. We are known for our stylish color-combinations of temple, frame and lens pieces.
Our contemporary, action sports take on classic frame styles has been another trademark of SUM.
Lightweight yet durable frames are what we strive for when developing our sunglasses. We make sure to use highly flexible material that doesn't break but also sits comfortably for long-term use.
One of our biggest pet peeves are sunglasses that squeeze on your temples too tightly, resulting in headaches. SUM designs shades that are adjustable on the temples.
You are just wasting your money with cheap, throw-away shades. Buying luxury brand sunglasses just means you are paying for status and not function. SUM offers a great alternative - super high quality shades for a fair price.
Don't get caught looking like a pro-cyclist when you're not. Don't fall into the trap of looking fly but not protecting your eyes. SUM has the best of both worlds - high quality and style. Look fresh while keeping your eyes relaxed and happy all day.
We've traveled the country over the last few years, selling our sunglasses at the most epic music festivals. From mega raves like Electric Daisy Carnival to Reggae festivals like CaliRoots and arts and music festivals like OkeeChobee in Florida. We received so much inspiration, positivity and progress by being involved in these festivals. We have been able to build a brand out of our festival involvement and a large part of our brands ideology is continual progressive movement. So - we've taken the next big step in creating a better brand - our first batch of high quality, polarized sunglasses made completely out of recycled materials.
Our mission statement is one of positivity and continual motivation and we thought of a way to do more for a better future. Starting in 2020, we will only produce sunglasses made out of recycled materials.
For the frames that are not yet made of recycled materials, we will donate 1% of our sales from these sunglasses to 1% For The Planet. That way, although these styles are not made of recycled materials, we are doing our part in providing for a better environment.
Live for what you love.
Be aggressive in your pursuits.
Know that the future is bright.
Established in 2010 in San Luis Obispo, CA.